Who we are


noun /räk/ in viking mythology, meaning development, origin, cause, relation, and fate.

Roumena Kratchunova

Roumena Kratchunova

Digital Marketer & Founder

Roumena Kratchunova was born in Bulgaria, grew up and studied marketing and international relations in Boise, Idaho, until she moved to Spain in 2017.

Before going off on her own in 2016, Roumena worked project management and digital marketing for 6 years. In the agency setting, she was responsible for creating client strategies, managing relationships & coordinating the execution of projects with internal teams. 

Prior to her agency experience, she worked client-side for a $500 million e-commerce company as a marketing project manager, coordinating with a team of over 30 people, ensuring national and international campaigns were executed successfully. 

Roumena now creates and executes marketing plans, helping small- to medium-sized businesses modernize their marketing efforts. She lives in Madrid. When she isn't busy organizing herself and others, you can find her sipping on a vermú or petting strangers' dogs.

Alexandra Vallarino

Alexandra Vallarino

Digital Strategist & Analyst

Alexandra Vallarino was born in Panama, Central America. She has a Degree in Marketing and Advertising from Panama, with a Masters in International Business which she wrapped up in 2017 in Madrid. Alexandra brings a special skill set and energy to the table. She's friendly and reliable and can magically connect with anyone. Her well-rounded experience comes from working with clients on an international level. She loves helping clients grow their business using her digital marketing and natural business know-how. She loves creating marketing strategies, developing brands, content marketing, storytelling, branded content, and social media. On top of that, she is fluent in English and Spanish. 


When she isn't busy delighting clients with marketing strategies, you can find her with a slice of pizza in hand, on a plane, hiking around, doing yoga, and chilling on the beach (all at the same time. Yes, she's that good.)

Aíslin Johnston

Aislín Johnston

Content Writer

Aislín Johnston was raised in the US and Ireland where she studied Law with Politics at Queen's University Belfast before deciding to move to Spain in 2013 "for a year". Over five years and four cities later she decided to wander further around the globe, spending two years making Australia and Vietnam her home. She returned to Spain in 2020 and currently bases herself in Valencia. 


Aislín has been lucky enough to be able to work in a huge variety of sectors while following her passion for written content, including finance, education, and even the spirits industry. She spent two years representing a Top 5 Global Spirits Brand in their marketing program, stretching her ability to create content that engaged in both English and Spanish. 


When she's not planning her next adventure she's most likely to be found with her nose stuck in a book, practicing yoga, or spending time with her friends. She hopes to become a dog mother again soon and get around to the novel she's been meaning to write. 

Mónica Compte

Mónica Compte

Digital Marketing Coordinator


Mónica Compte was born in Miami, Florida, and grew up with Salvadoran/Spanish roots. She studied Journalism and Communications at the University of Florida (Go Gators!) before moving to Spain in 2015.


She discovered her passion for marketing at an early age when she started working in retail. Eager to learn, she began helping small businesses grow an online platform and developing marketing strategies. Since then, she’s grown her client list and worked with various sectors including fashion, education, photography, and gastronomy. 


In her spare time, she likes to cuddle with her cat, practice yoga, explore the city and catch Pokémon! She’s based out of Madrid but visits Florida and the Canary Islands as much as she can— the water is her happy place!

Zain Azeem

Zain Azeem

Website Developer

Zain graduated in 2017 with a degree in Computer Science. He's a website developer primarily focused on custom WordPress development, HTML/CSS, PHP, database integrations,  and more. His diverse skillset allows him to offer a unique approach to solving difficult development problems.  He is an entrepreneur based out of Lahore, Pakistan, and has been with the rök digital team since June of 2019. When he isn't practicing his perfect English or coding, he is on the streets of Lahore (the food capital of Pakistan) enjoying local dishes, or exploring the beautiful Pakistani mountains.

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