Who we are


noun /räk/ in viking mythology, meaning development, origin, cause, relation, and fate.

Roumena Kratchunova

Roumena Kratchunova

Digital Marketer & Founder

Roumena Kratchunova was born in Bulgaria, grew up and studied marketing and international relations in Boise, Idaho, until she moved to Spain in 2017.

Before going off on her own in 2016, Roumena worked project management and digital marketing for 6 years. In the agency setting, she was responsible for creating client strategies, managing relationships & coordinating the execution of projects with internal teams. 

Prior to her agency experience, she worked client-side for a $500 million e-commerce company as a marketing project manager, coordinating with a team of over 30 people, ensuring national and international campaigns were executed successfully. 

Roumena now creates and executes marketing plans, helping small- to medium-sized businesses modernize their marketing efforts. She lives in Madrid. When she isn't busy organizing herself and others, you can find her sipping on a vermú or petting strangers' dogs.

Alexandra Vallarino

Alexandra Vallarino

Social Media Strategist

Alexandra Vallarino was born in Panama, Central America. She has a Degree on Marketing and Advertising from Panama, with a Masters in International Business which she wrapped up in 2017 in Madrid. Alexandra brings a special skillset and energy to the table. She's friendly and reliable and can magically connect with anyone. Her well-rounded experience comes from working with clients on an international level. She loves helping clients grow their business using her digital marketing and natural business know-how. She loves creating marketing strategies, developing brands, content marketing, storytelling, branded content, and social media. On top of that, she is fluent in English and Spanish. 


When she isn't busy delighting clients with marketing strategies, you can find her with a slice of pizza in hand, on a plane, hiking around, doing yoga, and chilling on the beach (all at the same time. Yes, she's that good.)

Jake Peterson

Jake Peterson

Content Developer & SEO

Jake Peterson is a Nashville, Tennessee native who has called Madrid home for the last six years. 

He has a degree in history from Baylor University and a master's in International Relations from Universidad CEU San Pablo. He worked for an ESL magazine in Madrid for three years before striking out as a freelance writer, translator, editor, and digital marketer. 

Over the last few years, his freelance work has taken him many places, such as writing about the NBA's Memphis Grizzlies, helping international students from Europe and Asia with their resumes and cover letters, and providing SEO content for various clients.

When Jake isn't working, he's busy playing basketball, contemplating building another gaming PC, taking care of his newborn daughter, or running his blog allthingsmadrid.

Zain Azeem




Zain Azeem

Website Developer

Zain graduated in 2017 with a degree in Computer Science. He's a website developer primarily focused on custom WordPress development, HTML/CSS, PHP, database integrations,  and more. His diverse skillset allows him to offer a unique approach to solving difficult development problems.  He is an entrepreneur based out of Lahore, Pakistan, and has been with the rök digital team since June of 2019. When he isn't practicing his perfect English or coding, he is on the streets of Lahore (the food capital of Pakistan) enjoying local dishes, or exploring the beautiful Pakistani mountains.

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