Who we are
rök
noun /räk/ in viking mythology, meaning development, origin, cause, relation, and fate.
Roumena Kratchunova
Roumena Kratchunova
Digital Marketer & Founder
Roumena Kratchunova was born in Bulgaria and moved to Boise, Idaho. She studied Marketing and International Business at Boise State University and ESDES International Business School in Lyon, France. She moved to Madrid in 2016 to pursue new ventures.
Before founding rok digital in 2016, Roumena worked in project management and digital marketing for 6 years. In the agency setting, she was responsible for creating client strategies, managing relationships, and new business development.
Prior to her agency experience, she worked client-side for a $500 million e-commerce company as a marketing project manager, coordinating with a team of over 30 people, and ensuring national and international campaigns were executed successfully.
Roumena now creates marketing strategies that help small- to medium-sized businesses modernize their marketing efforts. When she isn't busy organizing herself and others, you can find her sipping on a vermú or spending time with her best furry friend, Birke.
Joseph Blackmore
Joseph Blackmore
Project Manager
Joseph Blackmore was born in the UK and grew up in the countryside just south of London. He studied International Law at the University of Leeds and moved out to Spain in 2020 to learn Spanish.
Before working in marketing, Joseph spent a year teaching English in Madrid and later managing translations for video games. Realizing he missed having a creative outlet, he decided to move into marketing where he could make better use of his communication skills.
When he isn’t rock-climbing or hiking, you’ll find Joseph checking out art exhibitions or trying a new recipe in the kitchen. Madrid is home for now, but he hopes to relocate to Mexico City once he has perfected his Spanish.
Lauren Carpenter
Lauren Carpenter
Content Writer
Lauren grew up traveling around the U.S. and still prefers life on the move to staying in one place. Currently, she lives in Savannah, GA, with her boyfriend and two cats, by way of Chicago, Denver, and 23 other stops in between.
Part-time film buff, full-time writer, poet, and author, she is also completing courses to master her fluency in the French language.
When she isn’t working, you can find her cooking, sipping an Americano, or wandering around the library or local art museum.
Her dream dinner party list would include Fyodor Dostoevsky, Audrey Hepburn, and Anthony Bourdain.
Before writing, she moonlit as a dog walker, bartender, and broke art student. These days she’s busy working on her first novel and dreaming of the day she skips the pond to the South of France.
In another life, she would’ve been a wildlife photographer.
Zain Azeem
Zain Azeem
Website Developer
Zain graduated in 2017 with a degree in Computer Science. He's a website developer primarily focused on custom WordPress development, HTML/CSS, PHP, database integrations, and more.
His diverse skillset allows him to offer a unique approach to solving difficult development problems.
He is an entrepreneur based out of Lahore, Pakistan, and has been with the rök digital team since June of 2019.
When he isn't practicing his perfect English or coding, he is on the streets of Lahore (the food capital of Pakistan) enjoying local dishes, or exploring the beautiful Pakistani mountains.
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