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Who we are


noun /räk/ in viking mythology, meaning development, origin, cause, relation, and fate.

Roumena Kratchunova

Roumena Kratchunova

Digital Marketer & Founder

Roumena Kratchunova was born in Bulgaria, grew up and studied marketing and international relations in Boise, Idaho, until she moved to Spain in 2017.

Before going off on her own in 2016, Roumena worked project management and digital marketing for 6 years. In the agency setting, she was responsible for creating client strategies, managing relationships & coordinating the execution of projects with internal teams. 

Prior to her agency experience, she worked client-side for a $500 million e-commerce company as a marketing project manager, coordinating with a team of over 30 people, ensuring national and international campaigns were executed successfully. 

Roumena now creates and executes marketing plans, helping small- to medium-sized businesses modernize their marketing efforts. She lives in Madrid. When she isn't busy organizing herself and others, you can find her sipping on a vermú or petting strangers' dogs.

Alexandra Vallarino

Alexandra Vallarino

Digital Strategist & Analyst

Alexandra Vallarino was born in Panama, Central America. She has a Degree in Marketing and Advertising from Panama, with a Masters in International Business which she wrapped up in 2017 in Madrid. Alexandra brings a special skill set and energy to the table. She's friendly and reliable and can magically connect with anyone. Her well-rounded experience comes from working with clients on an international level. She loves helping clients grow their business using her digital marketing and natural business know-how. She loves creating marketing strategies, developing brands, content marketing, storytelling, branded content, and social media. On top of that, she is fluent in English and Spanish. 


When she isn't busy delighting clients with marketing strategies, you can find her with a slice of pizza in hand, on a plane, hiking around, doing yoga, and chilling on the beach (all at the same time. Yes, she's that good.)

Aíslin Johnston

Aislín Johnston

Content Writer

Aislín Johnston was raised in the US and Ireland where she studied Law with Politics at Queen's University Belfast before deciding to move to Spain in 2013 "for a year". Over five years and four cities later she decided to wander further around the globe, spending two years making Australia and Vietnam her home. She returned to Spain in 2020 and currently bases herself in Valencia. 


Aislín has been lucky enough to be able to work in a huge variety of sectors while following her passion for written content, including finance, education, and even the spirits industry. She spent two years representing a Top 5 Global Spirits Brand in their marketing program, stretching her ability to create content that engaged in both English and Spanish. 


When she's not planning her next adventure she's most likely to be found with her nose stuck in a book, practicing yoga, or spending time with her friends. She hopes to become a dog mother again soon and get around to the novel she's been meaning to write. 

Joseph Blackmore

Joseph Blackmore

Digital Marketing Coordinator


Joseph Blackmore was born in the UK and grew up in the countryside just south of London. He studied International Law at the University of Leeds and moved out to Spain in 2020 to learn Spanish.


Before working in marketing, Joseph spent a year teaching English in Madrid and later managing translations for video games. Realizing he missed having a creative outlet, he decided to move into marketing where he could make better use of his communication skills.

When he isn’t rock-climbing or hiking, you’ll find Joseph checking out art exhibitions or trying a new recipe in the kitchen. Madrid is home for now, but he hopes to relocate to Mexico City once he has perfected his Spanish.

Zain Azeem

Zain Azeem

Website Developer

Zain graduated in 2017 with a degree in Computer Science. He's a website developer primarily focused on custom WordPress development, HTML/CSS, PHP, database integrations,  and more. His diverse skillset allows him to offer a unique approach to solving difficult development problems.  He is an entrepreneur based out of Lahore, Pakistan, and has been with the rök digital team since June of 2019. When he isn't practicing his perfect English or coding, he is on the streets of Lahore (the food capital of Pakistan) enjoying local dishes, or exploring the beautiful Pakistani mountains.

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